The Nuance Collective
The Nuance Index™
Edition 001 · US Regional Banks · 31 July 2026
Claude · 5 archetypes × K=5 × 2 nouns = 50 runs · scored on the 25 primary-noun runs
01
The Number — Category Clarity
62.3
Unsettled
Accurate, but the answer changes from run to run — nothing here has hardened yet.
30.1
Agreement
does it answer the same way twice
27.0–39.9 at 90%
84.3
Accuracy
is what it says true
82.4–85.3 at 90%
70.0
Alignment
does the ranking match the real category
67.6–72.8 at 90%
True →
Unsettlednot the same twice · true
Clearthe same twice · true
Confusednot the same twice · false
Miscastthe same twice · false
Same answer twice →
Settled at Agreement 50 · true at Truth 50 · this category sits at Agreement 30.1, Truth 77.2 · both boundaries are the midpoint of their own metric
PASS Indexable 46 namedPASS Noun valid 83.9— Reference set 31 brands, primary-sourced— Baseline no prior run, no arrow
Agreement at 30.1 is what drags this category down.
The answers are broadly accurate about the banks they name; they just do not name the
same ones twice. 46 distinct banks surfaced across the 25 primary-noun runs, and the top five reshuffles
substantially from one run to the next. A category this unsettled is one where a brand can
still move its position.
02
The Read
The Gap is a 31-line reconciliation that does not balance.
29 of the 31 entries sit somewhere other than where the balance sheet puts them, the
largest bank in the set is 19 places out, and the average entry is off by
30 percentile points. This category has not settled on an answer yet,
and awareness spend is not what settles it.
The banks sitting above their size line have one specific fact attached to them. Frost has
a service reputation and sits 6th; its balance sheet ranks
29th. A balance sheet is not a reason to recommend anyone.
TD is the case worth sitting with. It is known in more detail than almost anything else
here, it is accepted as part of this category when you ask, and it is named the moment the
question is about a place instead of a choice. What it is missing is a reason to be picked.
That is a different job from being known, and no awareness number will ever show you the
difference.
Who is in this category, and on whose authority
Chartered whereA US-chartered bank holding company or US intermediate holding company filing FR Y-9C, appearing on the FFIEC National Information Center's Large Holding Companies release.
What asset bandTotal consolidated assets of the US entity between $50B and $750B as of 31 March 2026.
What it must operateA physical retail branch network serving US consumers.
What is excluded, namedThe eight US-headquartered G-SIBs — JPMorgan Chase, Bank of America, Citigroup, Wells Fargo, Goldman Sachs, Morgan Stanley, BNY, State Street — which removes the money-center, custody and investment banks in one published stroke. Branchless and digital-only banks. And two we exclude by our own judgement and name here so the decision is visible rather than buried: Capital One and American Express, whose deposits are gathered nationally rather than through a branch network.
Why the G-SIB test is not asymmetricThe test is applied to the entity that files the FR Y-9C, not to the corporate family. For a US-headquartered G-SIB the filer is the designated bank, so it is out. For a foreign G-SIB the filer is a separately chartered, separately capitalised US intermediate holding company that is not itself designated and is tailored by the Federal Reserve as a standalone. Same test, one entity each.
What is marked, and whyTwo marks, one meaning each. † a US arm of a foreign parent (TD, BMO, Santander), whose asset figure is always the US entity's and never the parent group's. ‡ a domestically owned company commonly filed one tier up (U.S. Bancorp, Minneapolis). A mark never changes a score.
Every entity in the reference set qualified under this rule before the battery ran, so a low position is a measured result rather than an argument about labels. Where an entity's category label is arguable it carries a mark, and the finding is recomputed below with each dispute granted separately — ownership alone, tier alone, and both — so no brand has to accept another's objection as part of the answer to its own.
03
The Standings
Brands are grouped into bands, not places. The cut rule: a band opens with
the highest-scoring brand not yet placed and admits every brand whose
90% interval overlaps the opener's. On the point estimate Huntington leads,
but across 10,000 resamples of the 25 primary-noun runs it holds first
place only 35% of the time.
What the bands do not claim. Overlap is not transitive, so two brands in adjacent
bands can still overlap — 20 such pairs here. A band says
its members are indistinguishable from that band's leader, not that every cross-band pair
is distinguishable. Under the strictest reading, merging every overlapping pair, this data
separates 2 groups: Valley National, and the other
11. That is the ceiling. The bands below are the useful
reading inside it.
These positions are how we read the category's clarity, and they are not ratings of the
banks.
| Brand | Presence | Rank |
Conviction | Fidelity | Composite |
|---|
| Band 1 · 62–80 · 5 brands, not separated by the data |
| 1 |
HuHuntington |
100.0 | 59.1 | 82.0 |
50.0 |
76.2
73–79 |
| 1 |
CiCitizens |
76.0 | 74.9 | 51.3 |
100.0 |
75.6
70–80 |
| 1 |
MtM&T |
80.0 | 61.1 | 60.0 |
100.0 |
75.3
70–80 |
| 1 |
RgRegions |
88.0 | 48.0 | 50.0 |
100.0 |
72.8
68–77 |
| 1 |
FrFrost |
68.0 | 27.5 | 92.6 |
100.0 |
69.2
62–76 |
| Band 2 · 56–72 · 4 brands, not separated by the data |
| 2 |
FtFifth Third |
88.0 | 63.6 | 58.0 |
50.0 |
68.3
64–72 |
| 2 |
UbU.S. Bank‡ |
24.0 | 90.7 | 79.2 |
100.0 |
66.9
60–72 |
| 2 |
TrTruist |
60.0 | 56.3 | 43.3 |
100.0 |
63.7
57–70 |
| 2 |
PnPNC |
36.0 | 74.1 | 55.6 |
100.0 |
62.2
56–69 |
| Band 3 · 51–64 · 2 brands, not separated by the data |
| 3 |
KyKeyBank |
40.0 | 54.4 | 50.0 |
100.0 |
57.6
51–64 |
| 3 |
ZiZions |
68.0 | 14.4 | 50.0 |
100.0 |
57.4
52–63 |
| Band 4 · 36–50 · 1 brand, separated from every other band |
| 4 |
VnValley National |
36.0 | 22.2 | 50.0 |
75.0 |
43.2
36–50 |
Composite, with its 90% interval
10,000 resamples of the 25 runs
Band 15 brands, not separated by the data
Huntington
76.2
Citizens
75.6
M&T
75.3
Regions
72.8
Frost
69.2
Band 24 brands, not separated by the data
Fifth Third
68.3
U.S. Bank‡
66.9
Truist
63.7
PNC
62.2
Band 32 brands, not separated by the data
KeyBank
57.6
Zions
57.4
Band 4one brand, separated from every other band
Valley National
43.2
35.047.060.072.085.0
Point estimate
90% interval — where this brand sits if the 25 primary-noun runs are redrawn
Bands are cut where the intervals stop overlapping
Table view — composite and interval
Huntington 76.2 (73–79) · Citizens 75.6 (70–80) · M&T 75.3 (70–80) · Regions 72.8 (68–77) · Frost 69.2 (62–76) · Fifth Third 68.3 (64–72) · U.S. Bank 66.9 (60–72) · Truist 63.7 (57–70) · PNC 62.2 (56–69) · KeyBank 57.6 (51–64) · Zions 57.4 (52–63) · Valley National 43.2 (36–50)
46 distinct brands across the 25 primary-noun runs; standings, Agreement and every interval are computed on those 25. The adjacent noun's 25 carry the Doorway and the absence check. † US arm of a foreign parent · ‡ US-owned, filed a super-regional.
Huntington was named in all 25 primary-noun runs — the only bank to appear every
time — and does so on one repeatable fact: its overdraft policy. That is why it leads the
first band, and the band is as far as this data goes: four banks share it.
U.S. Bank‡ shows the opposite pattern. The largest bank in the
reference set at $726B was named in only 6 of those 25, and went first in almost all of
them (Rank 90.7). It ranks well when it appears, and it rarely appears.
04
The Signal
The Gap · this week's featured finding
How far this category's answers sit from the market they describe.
30
points. That is how far the average bank in this category sits from
where its real-world size says it should sit — measured in percentile points across the
31-brand reference set. A category whose answers tracked reality would sit near zero.
The largest bank of the 31 sits 20th; one of the smallest
sits 6th.
Lower in the answersPercentile position within the categoryHigher in the answers
TD Bank
-83
4th → 29th
TD Bank · real-world size says 4th of 31
· it sits 29th · gap -83 points
BMO
-67
6th → 26th
BMO · real-world size says 6th of 31
· it sits 26th · gap -67 points
U.S. Bank
-62
1st → 20th
U.S. Bank · real-world size says 1st of 31
· it sits 20th · gap -62 points
Santander
15th → 29th
Santander · real-world size says 15th of 31
· it sits 29th · gap -47 points
PNC
-42
2nd → 14th
PNC · real-world size says 2nd of 31
· it sits 14th · gap -42 points
Flagstar
17th → 29th
Flagstar · real-world size says 17th of 31
· it sits 29th · gap -40 points
Western Alliance
14th → 25th
Western Alliance · real-world size says 14th of 31
· it sits 25th · gap -37 points
First Citizens
9th → 18th
First Citizens · real-world size says 9th of 31
· it sits 18th · gap -28 points
Popular
21st → 29th
Popular · real-world size says 21st of 31
· it sits 29th · gap -27 points
Truist
-17
3rd → 8th
Truist · real-world size says 3rd of 31
· it sits 8th · gap -17 points
East West
19th → 22nd
East West · real-world size says 19th of 31
· it sits 22nd · gap -10 points
Pinnacle
13th → 14th
Pinnacle · real-world size says 13th of 31
· it sits 14th · gap -5 points
KeyBank
11th → 12th
KeyBank · real-world size says 11th of 31
· it sits 12th · gap -2 points
Wintrust
22nd → 22nd
Wintrust · real-world size says 22nd of 31
· it sits 22nd · gap +0 points
UMB
24th → 24th
UMB · real-world size says 24th of 31
· it sits 24th · gap +0 points
F.N.B.
31st → 29th
F.N.B. · real-world size says 31st of 31
· it sits 29th · gap +7 points
Fifth Third
5th → 2nd
Fifth Third · real-world size says 5th of 31
· it sits 2nd · gap +8 points
Citizens
8th → 5th
Citizens · real-world size says 8th of 31
· it sits 5th · gap +10 points
Webster
18th → 14th
Webster · real-world size says 18th of 31
· it sits 14th · gap +12 points
Huntington
7th → 1st
Huntington · real-world size says 7th of 31
· it sits 1st · gap +20 points
M&T
10th → 4th
M&T · real-world size says 10th of 31
· it sits 4th · gap +20 points
SouthState
25th → 18th
SouthState · real-world size says 25th of 31
· it sits 18th · gap +25 points
Associated
30th → 22nd
Associated · real-world size says 30th of 31
· it sits 22nd · gap +27 points
BOK Financial
28th → 20th
BOK Financial · real-world size says 28th of 31
· it sits 20th · gap +28 points
Regions
12th → 2nd
Regions · real-world size says 12th of 31
· it sits 2nd · gap +32 points
Zions
16th → 6th
Zions · real-world size says 16th of 31
· it sits 6th · gap +32 points
First Horizon
20th → 9th
First Horizon · real-world size says 20th of 31
· it sits 9th · gap +37 points
Old National
23rd → 12th
Old National · real-world size says 23rd of 31
· it sits 12th · gap +38 points
Valley National
26th → 14th
Valley National · real-world size says 26th of 31
· it sits 14th · gap +38 points
Columbia
+57
27th → 10th
Columbia · real-world size says 27th of 31
· it sits 10th · gap +57 points
Frost
+75
29th → 6th
Frost · real-world size says 29th of 31
· it sits 6th · gap +75 points
050100
Where its real-world size says it should sit
Below that in the answers
Above it
Table view — the distribution behind the average, in percentile points
TD Bank -83 · BMO -67 · U.S. Bank -62 · Santander -47 · PNC -42 · Flagstar -40 · Western Alliance -37 · First Citizens -28 · Popular -27 · Truist -17 · East West -10 · Pinnacle -5 · KeyBank -2 · Wintrust +0 · UMB +0 · F.N.B. +7 · Fifth Third +8 · Citizens +10 · Webster +12 · Huntington +20 · M&T +20 · SouthState +25 · Associated +27 · BOK Financial +28 · Regions +32 · Zions +32 · First Horizon +37 · Old National +38 · Valley National +38 · Columbia +57 · Frost +75
The exhibit · The Misfile: TD Bank†, 0 of 50
TD carries the widest gap we measured —
4th of 31 by size, 29th in this
category's answers, -83 points. $381B in US assets, 1,048 stores, not one
mention in any of the fifty. The obvious explanation is that the model declines to call TD
regional, so we tested that directly before publishing anything. It does not. Asked
outright, all 3 taxonomy probes place TD inside the category's peer set —
“if a peer set is 'US regional banks,' TD Bank is commonly included” — while qualifying it as a super-regional. The
category label is not what is missing.
"Is TD a regional bank?" · taxonomy
In · 3 of 3
Every run qualifies it as a super-regional and every run still puts it in
the peer set. Excluded by the model's own taxonomy in 0 of
3.
"Tell me about TD Bank" · awareness
15 facts · 3 of 3
15 specific facts returned in all three
independent runs — the 1855 founding, Cherry Hill, Commerce Bancorp, the retired coin
machines, the 2024 plea, the asset cap. It knows TD in more detail than almost any
brand here.
"Best regional bank" · category frame
0 of 25
Absent from all 25 primary-noun runs, and from all 25 on the
small-business noun. 0 of 50.
"Best bank in the Northeast" · geographic frame
3 of 3
Named in every run, first in one of them, and named alongside
Citizens and M&T — the two banks topping the standings above.
So the model knows TD, accepts TD as a member of
this category, and names TD readily when the question is geographic. It never produces TD
when the question is which one to choose. That is a Misfile rather than a Ghost, and the
two need opposite fixes. Santander, Flagstar, Popular and F.N.B. were also absent from all
fifty; Santander is likewise placed inside the category when asked
(3 of
3) and recovers in
1 of the same 3 geographic runs.
Probe transcripts and counts are recorded with the edition; every probe is three clean
runs, no tools, no history.
The stress test · does the Gap survive if we grant the
membership disputes?
Two entities in this reference set carry a mark,
for two unrelated reasons. † is a US arm of a foreign parent —
TD, BMO and Santander file as US holding companies but answer to Toronto, Toronto and
Madrid. ‡ is U.S. Bancorp: Minneapolis-headquartered and
domestically owned, but commonly filed a super-regional rather than a regional. Those are
different objections, so we grant them separately — a brand disputing its ownership
should not have to accept another's tier argument as part of the answer.
Published
30
All 31 entities. Average gap in percentile points, Clarity
62.3.
Ownership granted †
26
Without TD, BMO and Santander — n 28. Clarity
63.8, verdict Unsettled. Widest becomes
U.S. Bank at -68.
Tier granted ‡
29
Without U.S. Bank — n 30. Clarity 62.7,
verdict Unsettled. Widest stays TD Bank at
-86.
Both granted
25
n 27. Clarity 64.5, verdict Unsettled.
Widest becomes PNC at -52, then
Western Alliance — neither marked.
The finding does not rest on either dispute.
Grant the ownership objection and the largest gap in the category is U.S. Bank, a
Minneapolis bank nobody argues about. Grant the tier objection and TD is still the widest
by a distance. Grant both and the widest gaps are PNC and Western Alliance. The verdict is
Unsettled in every version.
The published number keeps all 31 entities, because every one qualified under the stated
rule before the battery ran and removing an entity after seeing its score is how an index
stops being one.
Method
The Battery
Five fixed query archetypes, run K=5 each in clean independent contexts with no history,
no tools and no web access. Only the category noun changes week to week.
Measured 29 July 2026 — the 50-run battery.
Vetted 30 July 2026 — the twelve §6.2 probes.
Published 31 July 2026. A category's answers can move between the run and
the Friday; the dates are stated so the number is read against the day it was taken.
Primary noun regional bank
Adjacent noun bank for a small business
Attribute slot lowest-fee, selected from a pre-flight probe as the
criterion this category's own answers most often use to decide.
Doorway Spread 100 — the share of the top five that changes
when the noun changes. At 100 the two nouns returned no overlap at all: not one brand in the
small-business top five was a regional bank.
Clarity and the Gap
Clarity is built from three things: whether it answers the same way
twice, whether what it says is true, and whether its ranking matches the real category.
Alignment is 100 minus the average gap, so the headline number and the Signal come
from the same calculation.
Real-world weight for this category is total consolidated assets, primary-sourced and declared
before the battery ran. Gaps are in percentile points so they mean the same thing in a
31-brand category and a 12-brand one.
Indexability and noun validity are pass/fail gates. We publish the component names
and scores, never the weighting or the exact prompts.
The Spread
The 25 primary-noun runs are a sample, so every run-derived figure has a range. We resample
those runs 10,000 times with replacement (seed 20260729) and publish the
90% interval beside the number it belongs to.
Standings are cut into bands wherever those intervals stop overlapping. Brands inside
one band are not separated by this data and we do not print an order for them.
Fidelity is a fixed judgement against verified reality and carries no sampling variance, so
these are run-sampling intervals rather than total uncertainty. Re-running the published
script reproduces every interval exactly.
The Model Set
This edition reads one model, Claude. The locked method reads four and that set
closes at Edition 002.
Agreement is the component this affects most. One model can only disagree with itself
across repeated runs, and disagreement between models is where that number gets most of
its meaning — so read 30.1 as a floor on this category's instability
rather than a measure of it. Accuracy and Alignment are unaffected: both are judged
against verified reality, not against another model.
Absence, and the vetting behind it
No absence is published as a finding until it has been tested three ways: whether the model
places the brand in the category, whether it knows the brand at all, and whether the brand
reappears under a different framing. Each probe is three clean runs on the same protocol as
the battery.
A brand the model does not know is a Ghost. One it knows and files elsewhere is a
Misfile. The probe counts are published with the finding, not summarised.
Absent from all fifty runs
TD Bank† · Santander† · Flagstar · Popular · F.N.B.
— Absent means absent from this model, this battery, this date. Absence is vetted
before it is published, and where the cause is a category-membership effect rather than an
awareness effect we say so on the face of the edition. In this category it was neither: both
brands are placed inside the category when the model is asked directly.